Mugafi started in Mumbai in 2023, a city of storytellers who never had the right tools.
Nikhil Nair and Priya Rajan met through the Mumbai indie film circuit. Nikhil had spent years building early-stage consumer products in media-tech. Priya had spent several years on NLP systems and narrative structure analysis for Indian language content. They knew different sides of the same problem.
Both had watched friends abandon screenwriting. Not from lack of ideas. The ideas were there, often brilliant. From structural paralysis. The unresolvable second act that kept folding back on itself. The dialogue that read flat on the page and nobody could say exactly why. The scene that felt wrong but had been rewritten five times and was now worse.
The tools available were either formatting software (correct your slug lines, organize your pages) or generic AI writing assistants that produced serviceable English but nothing that understood how a Bollywood three-act played differently from a Western one, or how an OTT series episode needed to hold both the episode arc and the season arc simultaneously.
Mugafi is the tool they wish had existed. Founded in 2023, the company received angel backing in January 2026. We are still a small team, still close to writers, still testing every new feature with the people who use it for real work.
CEO and Co-Founder
Nikhil spent several years building early-stage consumer products for media-tech companies focused on Indian content. He has deep working knowledge of Indian film and OTT industry workflows and has sat across the table from writers, producers, and platform executives. Mugafi is his attempt to solve the tool gap he kept seeing from the inside.
CTO and Co-Founder
Priya built NLP systems for Indian language processing and narrative structure analysis over several years, working on how machines can parse the rhythms of South Asian storytelling traditions. She leads Mugafi's technical direction and is the reason the beat engine works on material written for Bollywood audiences, not just Western markets.
Head of Product
Arjun comes from content strategy and production workflow experience across Bollywood and streaming platforms. He translates what working screenwriters actually need into product decisions. He ran the early-access cohort, sat with writers while they used the tool, and knows which features earned their place and which ones we cut.
Mugafi suggests. Writers decide. We do not rewrite automatically, push AI-generated scenes into your script, or make changes without your approval. Every suggestion is a proposal. What you write is yours.
Our models are trained on published and publicly available screenplays. We do not train on user scripts. The work you share with Mugafi is not used to improve models without your explicit consent. This is a policy commitment, not just a terms clause.
Mugafi is a young product. We are still building things. Some features are marked as beta. When something is not ready, we say so. We would rather you know what we can and cannot do yet than discover it mid-project.
The writers who shaped this tool started on the free plan.
Questions or partnership ideas: [email protected]